West Bengal government’s Sufal Bangla chain of fair-price field produce stalls
have crossed the century mark. Currently there are 104 stalls across teh state including
both permanent and mobile.
The venture started in 2014 with 14 mobile shops. According to the state agricultural
marketing department, which runs the Sufal Bangla chain, there are now 72 stalls in
Kolkata and 32 in the districts.
A major demand for affordable vegetables, grains and fruits of a number of big housing
complexes in Kolkata is fulfilled by Sufal Bangla. Currently there are 39 Sufal Bangla stalls
in housing complexes, 21 of which are in Rajarhat – the IT hub of Bengal.
Though the overall running of the Sufal Bangla stalls are monitored by the state
agriculture marketing department, but various farmers’ producers’ companies (FPCs) are
involved in day-to-day operations. The state government distributes the stalls to FPCs
through a tendering process. The government also constructs the stalls and provide vehicles for bringing the goods from the farmers’ places to the stalls. The state
government said that the direct transport of the goods without the involvement of middlemen being the key to the very reasonable prices
offered to customers.
Source: The Economic Times