The story of 25 paisa kochuris
All this while we thought that change is the only constant, but Lokkhinarayan Ghosh aka Mangal or Mongla of Kolkata has definitely proved us wrong. A man in his mid-50s is selling kochuris at 50 paise for the last 29 years and for school kids it’s half the price. According to sources, the prices at this stall have not changed for the last three decades. Nestled in Maniktala’s Muraripukur area, this stall is known for its telebhaja, kochuri and more.
USP of the stall
The students in school uniform get the kochuri for 25 paisa. And the telebhajas are priced at a rupee, which is way below the market price of such snacks.
Why he never increased the price?
According to Mangla, it is more about inner satisfaction and happy faces than business and profit margin. He feels that increasing the price would disappoint the small school kids and feeding the young crowd gives him immense satisfaction. Though, he agrees that he has decreased the size of kochuris.
What else the stall serves?
During the evening hours, Mangal prepares a range of deep-fried snacks that are loved by people of all age groups. The list of tempting dishes includes peyaji, alur chop, mochar chop, dhokar chop and beguni as well.
For some, life is more about satisfaction and humanity than the calculation of profit and loss. We guess Mangal belongs to the former lot and is happy and content being there. Have you tasted these kochuris flavoured with humanity?
Source: Times Of India