Thursday, May 6

Instagram mentors to teach Kolkata influencers how to blend old-world charm with modernity

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The city’s passion for food and travel is reflected on the photo-sharing app Instagram, said officials who were in Kolkata to meet local instagrammers on Friday. Kolkata’s old-world charm of Raj-era buildings and monuments, particularly in the central business district and by the Hooghly, along with its high-rises, flyovers, urban spaces and swanky cafes makes for attractive visual landscapes. The photo-sharing app has now launched ‘Born on Instagram’, through which several users from the city will be mentored and taught how to shoot and share visual landscapes where the traditional and the modern come together.

On Friday, over 200 instagrammers gathered for an interaction on rediscovering Kolkata through Instagram lens. “Kolkata has been known for its cultural vibrancy and this is exemplified in the city’s content creators,” said Manish Chopra of Facebook India.

Instagram influencers in the city have been using their ‘followers’ to boost the appeal of several eateries, cafes and tourist spots in Kolkata, promoting them under the term “instagrammable”. “Food, travel and lifestyle have been the main characteristics of the content instagrammers in the city have been posting so far. Kolkata is a very interesting mix of old-world charm and modernity, which is reflected in the pictures that the youth of the city post on the photo-sharing app,” Chopra said.

Several handles, like Calcutta Instagrammers and Streets of Kolkata, capture the daily life in the city — from its streets to local festivals to various modes of transport. Several images of Kumartuli, Howrah bridge, St Paul’s Cathedral and trams have become synonymous with Kolkata on social media. But the app is not just for the youngsters. Chief minister Mamata Banerjee, who joined Instagram a few months ago, already has 50,000 followers. She has shared 175 posts, which are normally behind-the-scenes pictures taken during her visits to the various districts. Kolkata Police, too, regularly interacts with the citizens via Instagram.


Source: Times of India

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