What’s in a name? A lot actually if it refers to a once-in-a-century scourge that has brought the world to its knees.
Even as India is battling hard with the increasing number of Covid-19 cases, production houses across the country have started making a beeline to register titles related to the pandemic. In Tollywood, a production house has applied for registration of the title ‘Corona Virus and Covid-19’. And, with the Eastern India Motion Pictures Association (EIMPA) having reopened its doors, permission is expected to be granted any time after a scrutiny.
“The application has come from actor Jeet’s production house. Since our office was shut due to lockdown, it has taken time to go ahead with the title registration process,” said Piya Sengupta, president of EIMPA. With words like ‘lockdown’, ‘mask’, ‘quarantine’, ‘2020’ and ‘sanitisation’ part of the new-normal vocabulary, Sengupta expects more such title applications in future.
In Bollywood, Eros International has already registered the title ‘Corona Pyaar Hai’, giving a twist to Hrithik Roshan’s 2000 hit ‘Kaho Naa… Pyaar Hai’.
Gopal Madnani, one of the directors of Jeetz Filmworks Private Limited, said this is the first time the production house has made a move to register a title following a calamity. “When the pandemic broke out, we had a discussion in office regarding registering a title. If we didn’t register the title beforehand, we might not be able to use this title. That’s why we applied on March 17. That was before the lockdown,” Madnani said.
Incidentally, the first international feature film on Covid-19 has already been made. Titled ‘Corona’, the film has been directed by Canadian filmmaker Mostafa Keshvari and examines xenophobia and racism. Completed in mid-February before most countries went into lockdowns, the film takes a look at what happens when a group of people find themselves locked in an elevator along with a Chinese woman.
The scripting for the Bengali film is yet to begin. “Corona has impacted the lives of every one of us. So, different kinds of scripts can be written keeping this as the central theme. It can either be a love story or one related to a crisis. We are yet to take a final call regarding the genre of the film,” Madnani said.
For title registration, a production house has to pay a fee of Rs 1,770, including GST. Usually, it takes 15 to 20 days to register a title. Once the application is made, the matter is discussed at the EIMPA finance administration committee and then goes to the executive committee. The title is published in EIMPA’s bulletin.
Source: Times of India