The 10th anniversary of city-based Chinese restaurant chain Chowman might have coincided with the Covid-19 pandemic this year but that has not deterred it from looking forward to expansion outside Bengal. In the next 10 years, the chain has set a target to start operations in other metro cities of the country.
The Chinese food chain which had started its journey from a four-seater joint at Golf Green in 2010 currently has 13 outlets across the city.
The first city in the current plan of expansion is Bengaluru where four outlets of the chain are set to come up. “We have already set up the first cloud kitchen in the city this year. But we have more concrete plans there before moving on to other cities. In Hyderabad, we are planning to open three outlets, then three in Delhi and two in Mumbai. We want to execute this plan between 2021 and 2024,” said Debaditya Chaudhury, MD of Chowman.
Alongside the expansion of business, Chaudhury, who is also a member of the musical band Lakkhichhara, has also planned to promote Bengali music in their outlets across the city.
Amid the leanest period for the dine-in business when all restaurants had to shut their operations for 70 days, Chowman has opened two new outlets — one at Barasat in May and the other at New Town — in August.
“The lockdown has brought the restaurant business to its knees. But we have trust in our own brand. While the dine-in section of our chain has been hit by the present situation, the delivery section saw an exponential growth during the lockdown as people continued ordering online through various food delivery platforms like Swiggy, Zomato and the chain’s own app Chowman. There has been around 15% spike in our home delivery revenue along with multiple additions to our customer base,” said Chaudhury.
Commenting on music at outlets, he added, “Oriental Chinese music is played in all our existing outlets across the city. I am keen on promoting the popular music of various Bengali genres including band in the outlets.”