Catching the eyes of those passing by with its subtle white exteriors and pretty sunshades, is the new multi-designer retail store in Hindustan Park, Twine Tales. From clothes to decor picks, the store houses it all while making sure all the choices made are conscious. For a mother, a former educator, and now owner of Twine Tales, Sanhita Moulik, the concept was and will always be ‘to give back to the earth’.
“Covid has thrown challenges in every arena of life, and as an educator, during the lockdown, I could witness it first-hand with schools being shut, education turning digital, and the challenges faced by those who did not have the means. We had been planning but the lockdown scene hastened it. Post-lockdown, I had met with some weavers of Phulia, who with their large production and no demand post-Covid, were in distress. Since Twine Tales stands for slow fashion and giving back, we decided to give a platform to these weavers while upholding our slow-fashion policy by showcasing and selling their handloom saris. Twine Tales is a bazaar or a souk where each product emphasises the indulgence of material and diversity of forms envisioned in simplicity and silence of the products through which the viewer is invited to pause and ponder with each instance separate yet linked,” says Sanhita.
The store is done up in white and gold tones, has a calm vibe to it with sweet aroma surrounding the interiors. The subtle tones are also visible in some of the clothes on the shelves. The store is also a one-stop shop for wellness and beauty products.
The store has recently collaborated with the label Raffughar, an independent design label that is inspired by the famous Darners of Kashmir. “Raffughar’s philosophy of sustainable fashion and zero-waste policy and its belief that traditional crafts can be adapted to contemporary context is very similar to the aesthetics of this city where people know their fashion right. The union between Raffughar and Twine Tales results in providing products that are all handmade, handcrafted, and handwoven, offering an array of apparel, saris, scarfs, ceramics, beauty, and self-care products supporting the cause of vocal for local,” says Wajahat Rather, founder, Raffughar.
Twine Tales is also working with an NGO called Apon, which works for the upliftment of the weavers. “A percentage of our sales goes to Apon and we have put together Apon’s board, too, as we believe in fair trade where we are empowering one another,” says Sanhita.What: Twine Tales
Where: 8/1 C Hindustan Park, opp Akar Prakar Gallery
Timings: Open all days, 11am to 8.30pm.