Thursday, December 8

City jewellers hope for good business on Akshay Tritiya, appeal for relaxed store timings

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Akshay Tritiya, also known as Akha Teej, is an annual festival of the Hindus across India. It is believed that the god of wealth, Kubera, received his riches and position on this day. As per tradition, buying gold on Akshaya Tritiya is considered an invitation to wealth and prosperity into the household. No wonder jewellery store owners, who are otherwise having a tough time in this pandemic, are hopeful about doing moderate business in the next few days. They have also appealed to the authorities to revise their store timings under the given circumstances. Read on…
Limited shopping hours affecting sales
On April 30, when a partial lockdown was imposed in West Bengal by the government, city jewellers were permitted to open shops from 7-10 am and 3-5 pm. But with Akshay Tritiya just round the corner and considering it’s also the marriage season, members of Swarno Shilpa Bachao Committee appealed to the government to change the timings from 12 pm to 5 pm. “No one buys jewellery in the morning and the slot given to us in the evening was limited. So, we had no choice but to appeal to the government. However, on May 5, it was announced that jewellery shops will be allowed to open for three hours from 12 pm to 3 pm (Monday to Friday). Our sales were hugely affected after the first wave and now it is getting worse. Despite all the problems, we did a good business during Poila Boishakh and now, we are looking forward to Akshaya Tritiya. Customers have started coming in to order for jewellery and they wish to take delivery on Akshaya Tritiya, which is on May 14,” informed Rupak Saha from a city-based jewellery shop.Echoing Rupak’s sentiments, Kamal Roy, spokesperson of another city-based jewellery shop, said, “We have already appealed to the government to get our timings changed. There are online orders but customers prefer to buy jewellery in person. Since Akshaya Tritiya is considered auspicious, many people are placing orders now. It is believed that buying precious metals on this day brings good luck. Last year, we couldn’t do any business on Akshaya Tritiya. This year, we are keeping our fingers crossed.”

Online orders help jewellers stay afloat

Though the footfall at the stores is low, city jewellers are getting a lot of online orders before Akshaya Tritiya. “The day is considered auspicious. It is believed that goddess Annapurna was born on Akshaya Tritiya and anything you do on that day is bound to bring good luck,” said jeweller Suvankar Sen, adding, “Buying gold is widely seen as a symbol of wealth and prosperity. So, we are hoping to do good business on that day. Also, the marriage season is on and we are getting orders for that too. We will be happy if the government listens to our appeal and we can keep our shops open till 5 pm.”

Stores to follow strict COVID protocols for customers’ safetyAccording to Subir Sen, president of Swarno Shilpa Bachao Committee, this is a good time for jewellers to do business and they can only hope for the best. “Previously, we had appealed to the government to let us keep our shops open from 12 to 5 pm, but as per the new circular, jewllery shops can remain open from Monday to Friday from 12 to 3 pm. We are going ahead with the new circular but we still want to extend our timings till 5 pm. All the shops follow COVID protocols strictly, so I guess customers will have no problem visiting the stores.”

Source: Times of India

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