This Akshay Tritiya, jewellers in the city are taking the e-route to attend to their customers. Though high street shops have been allowed to keep open from noon to 3pm, most customers are preferring to stay away from shops and place their orders over video calls, getting the ones they have shortlisted to be home delivered so that they can take a final call and then buy. Jewellers are happy that some sales are happening despite the odds and said that they never thought that high-value gold jewellery, coins and bars could ever take this route to reach their customers.
In some cases, customers are asking for weighing scales to be sent home so that the jewellery items can be weighed and sold at home, with the store managers watching over through another video call as the sales person wraps it up at customers’ residences.
“We took baby steps last lockdown and improved upon it this time. People booked Zoom calls and Google Meets to browse jewellery virtually for Akshay Tritiya,” said Suvankar Sen, CEO of Senco Jewellers.
From a locale like Burrabazar, connecting with customers for Akshay Trititya over video calls is something that Amit Soni, the owner of Mahabir Danwar Jewellers, never thought was possible. “But I am doing it now with great success. Though people are unable to come out of their homes, the urge to acquire a piece of jewellery or gold coin on a day like Akshay Tritiya will remain. Our long-time customers were happy that they could choose items over personalised Zoom calls and the items were then sent home for a final pick. We have to change with the times,” Soni said. This was echoed by Nilanjan Sen of BC Sen jewellers, which too has been advertising its “video-call facility” to customers.
Jewellers said that offers were given to people to select and book jewellery through video calls so that they can take advantage of the low gold price.
Source: Times of India