Thursday, December 2

Metro to have branding for smart cards

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Metro Railway has tied up with Fortis Hospital for endorsement on smart cards. “The collaboration with Kolkata’s pride, Metro Railway, will bring glory to both organizations. We grabbed the opportunity to have our name on almost 6 lakh smart cards,” said Richa Singh Debgupta, senior vice-president, Fortis Healthcare.
Since Covid outbreak, Metro has incurred huge losses with intermittent suspensions. Last year, the carrier started branding its stations to rev up non-fare earnings. “Smart cards swiped at station AFC gates have huge advertisement revenue potential,” a Metro official said. 

Source: TimesofIndia

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