Thursday, January 27


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CK Birla Healthcare on Thursday launched its first comprehensive fertility
clinic, Birla Fertility and IVF at Ideal Plaza in Sarat Bose Road here.
The clinic will offer clinically reliable treatment, a price promise and empathetic and trustworthy
care to its patients. This launch adds to the existing presence of Birla Fertility and IVF (BFI)
across Delhi, Gurugram and Lucknow.
With a legacy of over 50 years of delivering high quality healthcare, the CK Birla Group currently
has hospitals across Kolkata, Jaipur, Gurugram and Delhi. Supported by state-of-the-art medical
infrastructure and technology, these hospitals have pioneered several firsts and set many
in India’s healthcare landscape over the last five decades.
The CK Birla Group already operates two iconic healthcare institutions in Kolkata: CMRI- The
Calcutta Medical Research Institute and BMB- BM Birla Heart Research Centre, the first cardiac
superspeciality hospital in the East India.With Birla Fertility and IVF, their newest brand and
the Group aims to be a global leader in fertility care with a vision to transform the future of
fertility through outstanding clinical outcomes, research and innovation.
Speaking on the occasion, Avanti Birla, Founder, said, “We are committed to delivering quality
and patient-centered healthcare. Birla Fertility will strengthen this commitment further by
supporting every couple in their journey, with clinical excellence and compassion. Fertility
treatment is not just about IVF, it’s about a more holistic approach to promote good fertility
health and treatment. “All Heart. All Science” means clinical excellence and compassionate
Commenting on the launch of the new facility, Akshat Seth, CEO CK Birla Healthcare said,
‘’While India is home to 23 million couples with fertility related problems, less than 1% seek
medical evaluation for their issues, primarily due to a lack of awareness. At Birla Fertility our
endeavour is to build awareness and access to reliable fertility treatment. After Kolkata, we plan
to expand to other major cities and towns in West Bengal to build a network of 8 to 10 centres in
the State. In order to reiterate our commitment in spreading fertility awareness in communities
across the country, we will offer free OPD consultations.’’
Dr. (Col) Prof. Pankaj Talwar VSM, Head of Medical Services, Birla Fertility & IVF added,”
Contrary to popular belief, fertility is an issue which affects both men and women, and our
brand focus will be on creating awareness around this. In addition to IVF treatment, we offer a
comprehensive portfolio of fertility treatments. This includes male infertility treatments, and
advanced facilities for genetic screening, diagnostics, laparoscopic gynecological procedures and
donor services. We are also very pleased to be able to offer fertility preservation services, which
include those for cancer patients. Next in our line of treatment options will be the launch of a
pioneering programme in consultation with Oncologists: Ovarian Tissue Freezing for younger
cancer patients.Our clinical approach is unique in its focus on improving the overall fertility
health of couples by providing multi-disciplinary care under one roof: our team of Nutritionists,
Counsellors, Endocrinologists, Andrologists work seamlessly alongside our Fertility experts.”
Dr. Souren Bhattacharya, Consultant and Centre Head, Birla Fertility & IVF, Kolkata said, ‘’Our
clinics will open up a world of possibilities for couples, making quality care more accessible,
locally. With our cutting-edge equipment and modern facilities, this clinic will be a one stop
destination for IVF and other infertility treatments, not only for patients in Kolkata but also
other parts of West Bengal, Bihar, North East and Bangladesh.Our price promise ensures
accessibility to a wider market.”

Source: United News of India

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