Thursday, June 30

Kolkata based Pabrai’s Fresh & Naturelle Ice Creams announces expansion

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Kolkata-based Pabrai’s Fresh & Naturelle Ice creams has announced that they are planning a major expansion in view of the post Covid surge in demand. With multiple stores in locations like Kolkata, Howrah, Kalyani, Bangalore, Chennai, Vijayawada, Bhubaneshwar, Dhanbad, Indore as well as cloud operations in cities like Delhi, Siliguri, Ahmedabad, and Mumbai, the ice cream maker is planning to open 14 stores in 7 cities and restart retail parlours stores and cloud services, taking the total number of stores to over 50 across the country.

“We are extremely excited to be back to serving our customers, who have loved our innovative ice-creams since 2008, including products like Pabrai’s Nalen Gur ice cream which is our own invention! A few of our stores in some cities had to shut down during the pandemic because rental concessions were not given by landlords in these cities. After two years, we are happy to be back to sweeten our customers’ summers with our new and existing range of products,” says Anuvrat Pabrai, the head of Pabrai’s Fresh & Naturelle ice creams and Vice President of Indian Ice Cream Manufacturers Association (IICMA) – the apex body of ice cream manufacturers in India.

Source: Retail4Growth

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