On Thursday, Broadcast Audience Research Council (BARC)-Neilsen released a study about television viewership growth during the pre Covid-19 and lockdown phases, which showed that TV viewership in the 13th week of 2020 (March 28 to April 3) has been largely dominated by movies. What’s great news for Tollywood is that in terms of viewership growth pre-Covid 19, Bengali movies have beaten other regional language-movie viewing, including Bollywood. While Bengali movie viewership has clocked a 138% growth, Bollywood film-viewing has registered a growth of 82%. The all-India average growth of movie viewership is at 77%.
According to the report, TV viewership during week 13 was 4% more than what it was in the week before. Compared to the statistics during the pre-Covid-19 period, TV viewership has seen an overall growth of 43%. This surge in interest in movies and growth of Bengali film viewership is perhaps the biggest positive news for Tollywood, which has been on a ventilator ever since the lockdown was
Actor Prosenjit Chatterjee is thrilled with the development. “Amidst all the gloom, this is a ray of hope for the industry. Mainstream Bengali cinema hasn’t died yet. This report shows that with good exhibition facilities and content, people are going to watch Bengali movies,” he said. Incidentally, his ‘Biyer Phool’ (Zee Bangla Cinema) with Rani Mukerji registered the highest TRP on BARC report of 3.19 while his ‘Mon Maney Na’ (COLORS Bangla) with Rabi Ghosh, Anup Kumar and Chinmoy Roy got 2.67 rating. Jalsha Movies registered the third and fourth highest ratings with Jeet and Koel Mullick’s ‘Saath Pake Bandha’ (1.99) and Dev-Subhashree’s ‘Poran Jae Joliya Re’ (1.98) respectively.
In a week, 11 Bengali channels screen over 200 Bengali movies. Some like COLORS Bangla go retro. In the 13th week, they screened Prosenjit and Rituparna Sengupta’s ‘Milan Madhur’, Ranjit Mullick-Prosenjit-Rituparna’s ‘Sindurer Adhikar’, Chiranjeet Chakroborty and Tapas Paul’s ‘Yoddha’, Firdaus-Rituparna’s ‘Amader Songsar’ and Prosenjit-Satabdi Roy’s ‘Shatruta’. Star Jalsha relied on contemporary mainstream and screened Dev’s ‘Hoi Choi Unlimited’, Bonny Sengupta and Koushani Mukherjee’s ‘Girlfriend’, Dev, Jisshu, Mimi Chakarborty and Nusrat Jahan’s ‘Kelor Kirti’, Dev, Srabanti, Soham and Mimi’s ‘Shudhu Tomari Jonyo’, Shakib Khan-Nusrat’s ‘Naqaab’ and Ankush-Nusrat’s ‘Bolo Dugga Mai Ki’. Jalsha Movies showed Nigel Akkara, Anasua Mazumdar and Manali Dey’s ‘Gotro’. Zee Bangla Cinema, meanwhile, has opted for both classics and contemporary mainstream. That includes Ranjit Mullick’s ‘Mejobou’ and Dev’s ‘Kidnap’.
Rudranil Ghosh, whose ‘Satyaneshwi Byomkesh’ with Parambrata Chatterjee had a world television premiere on Zee Bangla and got a TRP of 1.2, said, “This meteoric rise of Bengali movie-viewing in the report shows that Tollywood movies have the potential to cater to everyone. That is a huge success story for us.”
Source: Times of India